Co-branded marketing collateral
Subject to brand approval, drawn from the DEMAR kit. Partner-branded variants of the floor-plan deck, the materials schedule, and the gallery booking page.
Channel Partners
A brand your buyer can underwrite without flinching.
In Kenya's premium market, three of the five buyer reasons to reject a developer are about the developer — unproven track record, project delays, poor reputation. We have engineered DEMAR to neutralise all three: location and design first, legal and quality second, returns and cash flow last. A published commission, on a published schedule, paid against contracted milestones. No backroom rates. No exclusivity. The relationship is on the record from the first introduction.
01 · The proposition
Lead with location and track record. Prove with legal and quality. Close with returns and cash flow.
Channel partners are brand ambassadors as much as transaction counterparties. The DEMAR programme is structured the way it should be: a commission rate every partner sees, a payment schedule tied to contracted construction milestones, and no quiet bilateral deals. If a partner is paid more, every partner is paid more.
We do not require exclusivity. We do require licensing, accuracy, and a signed Channel Partner Agreement before the first introduction. The programme is small on purpose; it is easier to maintain a single quality standard across ten partners than across a hundred. Trust is not a feeling — it is an evidence trail. Every partner is given the trail before the first call.
02 · Commission structure
2.0% of unit price, paid in three tranches.
Commission is paid by the SPV, against the same construction milestones that gate buyer-deposit releases at Stanmore Trust Kenya Limited. A 0.5% holdback is released at the excavation-complete milestone for the introducing partner; the final 0.5% holdback is released at practical completion.
Reserved
10% deposit lodged in escrow
1.0%
Paid within 30 days of the deposit clearing escrow.
Excavation milestone
20% milestone certified
+0.5%
Holdback released for the introducing partner. Cumulative: 1.5% of unit price.
Practical completion
Handover (40% milestone)
+0.5%
Final holdback released at handover. Cumulative: 2.0% of unit price.
03 · Who qualifies
Licensed, in good standing, signed in.
EARB licensed
Estate Agents Registration Board (EARB) of Kenya licensed firm in good standing. Annual licence renewal evidence shared at intake.
Channel Partner Agreement
Signed Channel Partner Agreement, drafted with Otieno & Patel Advocates LLP. Standard terms; investor counsel may review without delay to onboarding.
KYC on principals
KYC pack on the firm's principals, beneficial owners, and the dedicated DEMAR contact at the firm. Refreshed annually.
Code of conduct
Published code of conduct (below) accepted in writing as a schedule to the agreement. The code is the same for every partner.
04 · What you receive
The toolkit, the access, and a single point of contact.
Advance access
Floor plans, finish schedules, and pricing released to channel partners before each public update. Includes the units released to the diaspora cohort and the diplomatic cohort by tier.
A dedicated contact at DEMAR
Currently Dennis Kristensen, Marketing & Communications Lead. One point of contact for the firm, written confirmation of every introduction within 24 hours.
Monthly broker-only update
A short written update on construction status, pricing changes, available stock, and pipeline notes — circulated to active channel partners only, on the first Monday of each month.
05 · Code of conduct
Five rules. The same five for every partner.
- 01
No fabricated yield projections. Quote only the modelled net yield bands DEMAR has published.
- 02
No representations DEMAR has not pre-approved. The kit is the source; off-kit claims breach the agreement.
- 03
No buyer details shared without the buyer's written consent. KDPA-aligned by default.
- 04
No parallel listings on platforms not pre-approved. The partner does not re-list The Dagaz on aggregator sites without written consent.
- 05
No representation of the building name, the rune mark, or the wordmark beyond the approved kit. DEMAR® and DAGAZ™ are trademark-protected.
Published commission, published schedule. The relationship is on the record from the first introduction.
06 · Apply
Apply for channel-partner status.
Send the firm name, EARB licence number, principal contact, two reference projects or clients, and your contact email and phone. We respond in writing within 48 hours. Onboarding to first introduction is typically 7–10 working days.
Direct line for partner enquiries: partners@demar.properties
Reference
The Standards page is the single source for what we will and won't claim.
Channel partners are encouraged to read the Standards page before the first call with a buyer. It is the ceiling of what we publish, and therefore the ceiling of what a partner may represent.